Our

PRINCIPLES

"Advanced technologies should aim to realistic usage."

Numerous newly developed technologies rather serve to "experiment", instead of pointing the possibilities of practical and realistic usability by human society and meeting their real needs.

"High Tech should target to overall usability in everyday life."

Newly developed technologies often fail to respect the required timeline for their adoption, implementation into practice and the subsequent ordinary use.

The users are basically under constant pressure caused by the continuously evolving modern technology and the need of "learning new things".

They can't possibly manage to fully exploit the technologi in their everyday life.

This caused, especially among older generations, a reluctance to use them.

"Modern systems have to serve people not overload them."

We often face the situation when developers, analysts and "marketers" do not listen and do not respect the real needs of the end user of the products.

In their projects, they only reflect their ideas and ambitions.

Results are then inappropriate for the user and complex service solutions unambiguously discourage people from using it.

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